The Niche Distillery Workshop

GAIN CAREER CLARITY AND FIND YOUR PROFESSIONAL SWEET SPOT

This 90-minute 1-to-1 virtual workshop will help you define and refine a niche you can own.

After the workshop, you’ll receive a detailed summary and curated resources to leverage and communicate your niche and achieve your goals.

Do any of the below statements describe you?

• I want to have a recognisable online presence.
• I don't know what sets me apart from other people.
• I don't know how to communicate my skills and strengths.

Then this tailored session is for you!

Okay, I'll bite. Why do I need to define a niche?

Let's face it. We live and work in a NOISY and CROWDED digital marketplace. People are publishing online more than ever to stay competitive and top of mind. So how can you cut through the noise?

By establishing an AUTHENTIC and INSTANTLY RECOGNISABLE personal brand, you'll be able to connect with the right people, get smarter about what you're publishing, and be all the closer to your professional goals.

But you can't do this without a NICHE.

That's what the Niche Distillery Workshop is for.

It's all very well and good telling someone to "niche down". This workshop will make you sit down and do it in just 90 minutes.

By the end of the workshop, you'll have a niche to build the foundations of your Personal Brand Strategy. You'll also receive a detailed summary and curated resources to effectively communicate your niche.

THE SOCIAL PROOF BIT

"I had the pleasure of working with Najmah on her Niche Distillery Workshop. Firstly Najmah has a knack for helping others find their unique strengths and developing them into the best possible versions of themselves. She's like a professional superhero, except she doesn't wear a cape (well, not that I know of).

Having been in the Learning & Development profession for over 15 years, I have recently found myself at a bit of a cross-roads, considering the industry and it’s evolution in a complex modern world, and my passions within this space. I’ve spent a lot of time recently reflecting on my career path and where I want to go.

Najmah was highly adept at honing in on my unique talents and helping me clarify what I want from my career going forward. In the short time we worked together she was able to identify key aspects about me as an individual that contribute to my professional character, she guided me in clarifying my professional ‘wants’ and helped define what I am truly good at. We were able to build statements around the problems I would like to solve, and I now have a clearly articulated goal plan to set forth in the coming year.

I feel lucky to have met Najmah, and she has set me forth into this next year with a clearly articulated professional development goal plan that has accelerated my trajectory into ‘where I want my career to go.’ – forever grateful Najmah, thank you!"

Jason Thai-Kennedy, Senior Learning & Communications Manager at Electronic Arts (EA)

"Get in touch with Najmah Salam for her 'The Niche Distillery Workshop' 🔬

Why do you need this?

You've got a looming recession, and the tech layoffs look grim 😨.

Knowing your niche helps you land a better job and also helps you position yourself better. 👏

It helps you define your success metrics and also tells you how to get there. 🏃‍♂️

The session is 90 mins. (with breaks if you need them)and super interactive. 🙌

I was fortunate to be her second guinea pig, but the price is a steal for the value you get from it. 💥"

- Jevian Fernandez, Customer Success Executive at Filtered

ABOUT ME

Hey there! I'm Najmah Salam, Marketing Alchemist ⚗️ - but you can call me Naj.

I'm on a mission to help people transform their unique gifts into gold with marketing strategies and tactics I've picked up over 13 years of experience.

You can find me chronically on LinkedIn, Twitter and view samples of my work on my website.

Unrelated to work - I'm passionate about gaming, sometimes sing and play the ukulele, and I also design marketing-related merch.